Competitive Cracker is looking for 2 energetic and responsible Social Media & YouTube Interns to manage the day-to-day activities of our YouTube channels and associated Instagram, Facebook, and LinkedIn pages.
The interns will be responsible for ensuring that content is uploaded correctly and on time, audience comments and messages are monitored, and meaningful engagement is maintained across all assigned social media platforms.
Key Responsibilities
- Handle assigned *YouTube channels, Instagram pages, Facebook pages, and LinkedIn accounts* on a daily basis.
- Upload YouTube videos and Shorts according to the content calendar.
- Upload Reels, videos, posts, and other content to Instagram and Facebook.
- Publish appropriate content on LinkedIn.
- Write/update titles, descriptions, hashtags, tags, thumbnails, and other publishing details.
- Check comments on newly published and existing content every day.
- Reply to relevant comments professionally and promptly.
- Identify course enquiries and potential student leads from comments/DMs and forward them to the concerned sales team.
- Escalate complaints, negative comments, or sensitive queries to the concerned Team Leader rather than responding without approval.
- Encourage audience interaction through comments, polls, questions, and appropriate calls-to-action.
- Monitor channel/page performance, including views, reach, engagement, followers, and subscribers.
- Maintain a daily activity report covering content uploaded, comments handled, enquiries generated, and channel growth.
- Coordinate with the *Digital Marketing, Video Editing, Design, Faculty, and Sales teams* for timely content publishing. Ensure no scheduled content is missed.
Daily Responsibilities
- YouTube video/Short uploads - Per daily content plan
- Instagram/Facebook posting - Daily
- LinkedIn posting - As scheduled
- Comment monitoring - Daily
- Comment replies - Same day
- DM/Enquiry monitoring - Daily
- Lead forwarding - Immediately
- Channel/Page quality check - Daily
- Daily report - End of day
Performance KPIs
The interns will be evaluated based on both *execution and growth*, rather than only the number of posts.
Execution KPIs: 100% scheduled content uploaded on time, correct titles/descriptions/thumbnails, comments checked daily, relevant comments replied to within the defined response time, and all genuine enquiries forwarded to Sales.
Growth KPIs: Monthly growth in YouTube subscribers, Instagram/Facebook followers, views and reach, engagement rate, profile/channel visits, WhatsApp/website clicks, and organic enquiries generated.
Specific follower/subscriber targets should be set separately for each channel based on its *current audience size and previous 3-month growth*, rather than giving every channel the same target.
Required Skills
- Good understanding of YouTube, Instagram, Facebook, and LinkedIn.
- Basic knowledge of social media marketing.
- Good written communication skills in *English and Malayalam*.
- Ability to write captions and professional comment replies.
- Basic knowledge of YouTube Studio and Meta Business Suite is preferred.
- Basic understanding of Canva/content creation is an advantage.
- Ability to work consistently and manage multiple social media accounts.
- Interest in digital marketing and the EdTech industry.
Qualification
Minimum: Any Degree / Final-year students may apply. Candidates pursuing or having completed *Digital Marketing, Marketing, Mass Communication, BBA, B.Com, BA, or related courses* will be preferred.
Internship Objective
The primary objective of this position is to ensure that *Competitive Cracker's social media channels are active, professionally managed, responsive, and continuously growing*, while converting social-media engagement into genuine student enquiries and business opportunities.