Hiring: Digital Marketing Executive
Company: Competitive Cracker / CC Learning
Department: Marketing
Location: Kakkanad, Kochi (on-site)
Employment Type: Full time
Reports To: Marketing Manager / Project Head
About the Role
We are looking for a performance-focused Digital Marketing Executive to plan, run and optimise our online campaigns and digital channels. You will drive measurable online lead generation for Competitive Cracker and keep every campaign moving smoothly from business requirement to audience, creative, landing page, tracking, launch, lead flow, Sales feedback and optimisation.
*Key Responsibilities
Paid Campaigns (Meta & Google Ads)
Set up, monitor and optimise Meta and Google Ads
campaigns
Define and refine audience targeting
Coordinate with the design and content teams on creatives and ad copy
Check landing pages and tracking before and during every campaign
*Performance Monitoring
Track and optimise CPL, CPC, CTR, ROAS and conversions
Prepare regular digital performance reports with insights and recommendations
*Social Media & Organic Content
Manage Instagram, Facebook and YouTube activities
Plan and publish organic digital content
Handle YouTube content distribution
*Promotions & Distribution
Run WhatsApp and Telegram digital promotions
Promote webinars through digital channels
*Website & SEO
Coordinate website and SEO activities with the technical and content teams
*Lead Generation & Tracking
Monitor online lead generation and lead flow to the Sales/CRM team
Verify UTM parameters, pixel setup and CRM routing
Collect Sales feedback on lead quality and use it to improve campaigns
*Required Qualifications and Skills
Any degree (Marketing / Management / Mass Communication preferred)
1–3 years of experience in digital marketing, with hands-on Meta Ads and Google Ads
Working knowledge of Meta Business Suite, Google Ads, Google Analytics, UTM tracking and Meta Pixel
Good understanding of CPL, CPC, CTR, ROAS and conversion metrics
Experience managing Instagram, Facebook and YouTube channels
Basic knowledge of SEO and website coordination
Good communication skills in Malayalam and English
Analytical mindset, with a strong focus on results and reporting
Preferred
Experience in EdTech, education or lead-generation businesses
Experience with WhatsApp/Telegram broadcast promotions and webinar marketing
Familiarity with CRM tools and lead-routing workflows
Basic skills in Canva or video editing tools
*What We Offer
Opportunity to work with a growing EdTech brand in its 10th anniversary year
Hands-on exposure to large-scale digital campaign
Performance-driven growth and learning opportunities
NOTE : CANDIDATES FROM KERALA ARE PREFFERED